If you are brand new to Marketing Cloud as a Salesforce Partner, follow the steps below to get started on your journey.
This Partner Pocket Guide is your one-stop shop for all the content and tools you need to successfully learn and implement Marketing Cloud as a Salesforce Partner.
Marketing Cloud Next — also marketed as Agentforce Marketing — is a complete agentic marketing solution natively built on the Salesforce Platform, and the end of traditional 'do-not-reply' marketing. Rather than retrofitting AI onto a legacy system, Marketing Cloud Next is purpose-built for the agentic era: marketers define the strategy, and autonomous AI agents handle the heavy lift — creating content, building audiences, personalizing messaging, optimizing performance, and orchestrating handoffs across teams and channels.
Marketing Cloud Next is the evolution of Salesforce's broader marketing portfolio — including Marketing Cloud Engagement (MCE), Marketing Cloud Account Engagement (MCAE/Pardot), Marketing Cloud Intelligence, and Marketing Cloud Personalization — bringing these capabilities together natively on the Salesforce Platform. Marketing Cloud Growth and Advanced editions are the current entry points for customers making this transition.
Key value drivers include:
A modern, cohesive product replaces the fragmented experience of managing multiple marketing tools. No more jumping between platforms for segmentation, content, orchestration, and analytics.
Built on Salesforce Flow, marketers design connected journeys across the entire customer lifecycle — with seamless handoffs between marketing, sales, service, and commerce — all from one place.
Unify structured and unstructured data from any source — Salesforce and non-Salesforce — without moving or copying it. Activate real-time unified profiles, build calculated insights, measure attribution, and power AI decisioning, all without IT dependencies.
Agentforce is native to Marketing Cloud Next — not bolted on. AI agents act as always-on collaborators across every step: from campaign briefs to segments, content, journeys, lead scoring, and in-flight optimization. Channels become two-way conversations, available 24/7.
Growth and Advanced are the same product — Advanced is a higher tier with additional functionality including Einstein Engagement Scoring, Einstein Engagement Frequency, Path Experiment, Rule-Based Account Scoring, and Unified Conversations for SMS and WhatsApp, plus additional email credits, AI request credits, Data Cloud credits, and Flows. Customers can upgrade seamlessly. Additional Advanced Edition features continue to roll out each release.
Get started with these Marketing Cloud Partner enablement tools.
Grow your skills and knowledge through content customized for you. Join us for virtual and in-person events to expand your expertise as an implementation expert!
A video series designed to help you prepare for the Marketing Cloud Next Consultant certification exam.
Get involved with these Marketing Cloud Partner enablement collaboration channels.
Join the offical Marketing Cloud Growth & Advanced group on Partner community and join Trailblazers from around the world.
Join the Partnerblazer Slack community and jump into #community-marketing for Marketing Cloud updates, resources, product support, and collaboration with fellow partners.
Where do I get access to a Marketing Cloud Demo / Developer org?
Navigate to the Marketing Next Demo Org Guide to learn more about how to request a partner SDO, configure Marketing on Core, and set up a basic demo environment.