Consumer Goods Cloud is part of the Salesforce Customer 360 Platform for all segments of consumer goods, including food and beverage, personal care, health and beauty, and more. It enables brands to modernize the route to market by providing a seamless, intelligent B2B CRM platform that allows brands to align with channel partners more effectively on one platform. It equips sales managers with insights and analytics to understand the opportunities for their account and it empowers reps to execute in field. Built on a platform proven for industry innovation, Consumer Goods Cloud accelerates growth from planning to execution.

For the consumer goods industry, over 90% of sales happen in the traditional retail channel. This process has historically required in-person interactions to plan and fuel alignment and to optimize field execution. However, brands are increasingly digitizing the way they engage their B2B channel partners and it’s only accelerated in 2020 with the onset of the pandemic. According to a recent McKinsey report, in-person interactions have decreased by 52%. To drive sales in these channels, brands are now investing in technology that allows them to have one unified view to better understand what their channels need, when to send field reps to execute in person, and to deliver personalized customer service to each account. All this, in order to deliver on their business objectives and brand promise to consumers.

Visit the Consumer Goods Cloud product site to learn more.