Marketing Cloud Retailers Spread the Word about Store Status Changes Using New Solution Kit

As COVID-19 restrictions shift and begin to lift around the world, many shops, restaurants, and other businesses with physical storefronts are reopening.

The reopening process is exciting, but it’s not quite business as usual. Many retailers are still figuring out what it looks like to do business during the pandemic. Operations, protocols, and consumer messaging may change rapidly in response to local health and safety advisories. Retailers adjust their hours of operation — sometimes on short notice — as they determine what works best for consumers.

Bottom line: Retailers need quick and easy ways to communicate store status changes to their consumers.

Get the word out on your store status

Salesforce Marketing Cloud users with Advertising Studio have ready-made options for keeping consumers up to date on when, where, and how to shop.

A new solution kit called Retail: Store Status Change Marketing and Commerce Cross-Cloud Solutions shows you how to use Marketing Cloud tools — optionally with Commerce Cloud data — to keep shoppers apprised of fluctuating store hours and safe shopping protocol.

As your store statuses change, the steps in this kit help you identify and engage your audience in proximity to your stores with clear messages on hours, policies, services, and more to boost consumer confidence in your brand.

Start with Advertising Studio, then pick your path

The centerpiece of the store status solution kit is a flow chart showing optional workflows for Advertising Studio, Journey Builder, Commerce Cloud, and connecting external systems.

Marketing Cloud’s Advertising Studio is the only required component for the solutions in this kit. Ad Studio helps identify your audience by leveraging known customer data so you can target ads only to relevant customers.

The kit includes setup steps to:

• Post an ad on social media with relevant store information, operating hours, and options for shopping.
• Quickly post to an ad network about store status changes.
• Optionally configure cross-feature and cross-cloud configurations using Journey Builder and/or Commerce Cloud.

Tell us how you’re using B2C solution kits!

Check out the Retail: Store Status Change Marketing and Commerce Cross-Cloud Solutions Kit today to see which options work best for communicating your store status updates!

Then see additional B2C solution kits here to find more use cases for delivering powerful, personalized shopping experiences to increase your customer conversions, engagement, and loyalty.

Already on it? We want to hear about your experiences with solution kits! Here’s how to share your story:

1. Post with the hashtag #SolutionKits in the Customer Success Community Group, where Salesforce experts and Trailblazers like you share ideas, find answers, and drive success together.
2. Connect with us on Twitter @askSalesforce and post about your success with the hashtag #SolutionKits.